If you didn’t know already, Allen’s used a food colouring made from crushed beetles.

This form of food colouring is quite popular amongst confectionery products, formally known as carmine.

As an alternative, the company will be using a colouring agent derived from beetroot and paprika which will make the lolly 100% plant-based.

So, good news for vegans, you can eat their jelly beans now!




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