The countdown to the Australian leg of Taylor Swift’s The Eras Tour is ON, and now the much-anticipated details for the official merchandise locations are available!

Crown will host the first official pop up on Tuesday 13th February from 9am-6pm at Crown Melbourne. Demand is expected to be high so fans will be required to reserve a spot for this special pop up. Reservations will begin Wednesday 7th February 12noon AEDT via (Until allocations are exhausted, note this is first come first served).

Everyone who attends the pop up will need to have a reservation for a specific time slot available for up to two people per booking. Reservations are free, non transferrable and will be available in half-hour increments. You will not need to have concert tickets to be able to access the Crown pop up, just a confirmed reservation.