A driver in Melbourne has caused a firestorm online after a picture emerged of a child squashed behind a seemingly-new flat-screen TV box in the back of the car.

The BMW was spotted in Mitcham and posted to the ‘Downshift’ Facebook page.

“When you drive a BMW, but can’t afford the $50 delivery,” was the cheeky caption that accompanied the post.

The comment section was flooded with people slamming the driver.

Image: Facebook/Downshift

“If you think this is alright, then you obviously don’t have kids,” the admin wrote.

“This is not cool,” another added.

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But the driver did find some support in a couple of commenters

“Kids or not, you do what you gotta do. It’s a minor discomfort but in the end you’re still saving some cash,” one wrote.

Some even pointed the finger at the person who took the photo for using their phone in a car.

Gold 104.3 Melbourne