Coles have finally responded to Woolworth’s announcement yesterday that they were ditching $1/litre milk. 

In face of continuous claims from farmers that cheap milk was unsustainable, the supermarket giant have raised their Woolworths-brand milk by 10c/litre. 

Farmers, they inist, will receive “every cent” of the price hike.

In response, rival Coles have made the surprising decision to not follow suit.

A spokesperson said Coles would not take any further action but would match donations to farmers at their registers from February 25. 

Farming bodies however, have said they don’t want handouts and need a more sustainable model to stop sending farmers broke.