Get ready to put your imagination to the test – Melbourne is set to welcome it’s very first official LEGO store!
LEGO has already opened a store in New South Wales, and they’ve announced more for SA, WA, QLD, NSW – and even New Zealand – but before now, they’ve been quiet about Victoria.
They brick-building company revealed in an announcement this week that Melbourne was getting a LEGO Certified Store in late 2019, and that it was coming to the suburb of Doncaster!
Richard Facioni, Lego’s local rights holder Alceon Group’s executive director, says more stores may be on the way for the state’s capital.
“Victoria is home to one of the country’s largest LEGO fan communities and, as a result, a strategic priority for our growth,” Facioni says.
“We look forward to unveiling a truly world-class retail experience at Westfield Doncaster, as the first of a number of LEGO Certified Stores planned for Melbourne.”
“We’ve worked closely with The LEGO Group to create a retail experience that showcases the creativity, innovation and enduring appeal of the LEGO brand. We are delighted in the market response to date.”