Have you ever been scrolling through your Instagram feed and spotted an item of clothing, some shoes or an accessory that you wish you could own yourself?

Well now all it will take is the click of a button and the items will be yours as Instagram have today announced that their shopping feature is launching on the app in Australia!

With this evolutionary commerce and business tool added to the platform, users will now be able to shop directly from various local brands straight from their feed.

The way in which the feature will work is that brands will be able to tag products available for purchase within their posts allowing the social media application to advance from a place where businesses are discovered to a place where business is done.

Customers will be able to stop on an image that has the Instagram Shopping tag on it, be able to view the name of the product and how much it costs and then purchase the product straight from the app.

“From today, those with a business profile can begin using this innovative feature by tagging products within their Instagram posts of through the shop button, enhancing the overall customer experience by taking users from inspiration right through to purchase,” said Naomi Shepherd, Group Industry Director of Facebook, Instagram and ANZ.

Instagram shopping first launched last year in the US and is now being rolled out internationally with the update set to hit Australia today as well as places like Brazil, Canada, France, Germany, Italy, Spain and the UK.


As part of the launch in Australia, Instagram has partnered with three beta partners in order to trial the shopping tool. From today, Country Road Myer and PepperMayo will be first to test out the feature but it will be available to any business profile on the social media application.

“People come to instagram every day to discover and buy products from their favourite businesses,”said Jim Squires, Global Head of Business for Instagram. “We want that to be a seamless experience. Whether it’s a local artisan, florist or clothing store, shopping directly on Instagram has never been easier.”

The launch of Instagram Shopping will make it even EASIER for Australian consumers to shop the brands and products that they discover on Instagram. And while we’re super duper excited, I think we can definitely say goodbye to our plan to save our money right about now…

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