Forever New has announced that they have closed all their stores from today as the coronavirus outbreak continues to wreak havoc across the retail industry.

Customers can still shop online and the brand has promised an extended returns period.

The news comes after Rivers, Katies, Noni B and Millers took similar action, announcing their stores will shut from Thursday onwards. It’ll leave almost 6,800 people out of work until further notice.

The stores’ parent company, Mosaic Brands said in a statement that to trade would go against the governments social distancing recommendations.

“The health and wellbeing of the group’s customer’s, teams and the broader community are paramount,” the statement said.

“The Group’s, personal service mandate, which it prides itself on, conflicts with the government’s “social distancing” recommendations. Given this, the Group decided to suspend all store operations temporarily with effect from Thursday 26 March.”


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