Macca’s is said to be getting into new technology to make our fast-food experience better.
The fast food favourite has invested in a large tech start-up company that could result in a more customised and personalised ordering experience
The $420 million deal stands to change the look of McDonald‘s digital drive-through menus.
The Israeli company called Dynamic Yield specialises in artificial intelligence and “decision-logic technology”.
The technology can change touchscreen panels, used by drivers to order, to suggest coffee on cold days, frozen coke on hot days or show popular meals. It could also suggest food items based on what a customer has ordered in the past by recognising their number plate.
Which means us regulars will be snapped out for ordering a Big Mac combo with a 10-pack McNuggets on the daily.
“McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items,” the company said in a statement.
“The decision technology can also instantly suggest and display additional items to a customer’s order based on their current selections.”
The deal has said to cost a massive $423 million and came after McDonald’s tested the tech at some of its US stores last year.
However it may be awhile before Australia get the new tech as the roll out will begin in drive-throughs in the US in 2019 before expanding its use “to other top international markets”.
It becoming even easier for us to order Macca’s… just what our bulging tummy needed!