Audi's New Car Shares Name With French Word For 'Turd'

Audi really should’ve learned from Mitsubishi when naming their new all-electric line, the e-tron.

I mean, according to Spanish dictionary SpanishDict, Pajero means, well, a wanker, and now, it seems Audi is copping a similarly embarrassing translation.

During the Super Bowl, the German car maker announced that a third of new Audi models will be electrified by 2025.

But, as Twitter noticed, the “e-tron” is a bit too close to the French word “étron”.

I just cant stop laughing at the name etron. In French it means “Turd”. Such a good name XD

— GileadRoland – Ciaphas (@KnightCiaphas) February 4, 2019

And they’re not wrong – Google Translate interprets étron as, well, “turd”

We hope the e-tron isn’t, actually, a POS.