Sit Stay Society Wines have launched three new varieties to help pets in need.

Just in time for National Dog Day on 26 August, the new wines include Ruby’s Rosé, Violet’s Grüner Veltliner and Mario’s Mataro Montepulciano.

Fifty cents of the sale of each bottle will be donated to PetRescue’s free adoption programs and services to help save the lives of pets in need.

“Since the range launched last year, it’s been incredibly popular and has raised much-needed funds to help rescue pets find a new, loving home,” said Vickie Davy, PetRescue co-founder and joint CEO.

Vickie said that last year the donations from Sit Stay Society contributed to PetRescue’s national fundraising efforts helping 71,933 pets to be adopted, $731,167 worth of food to be donated directly to rescue organisations, 13 free Jetpets flights to transport pets to their new home and 7,423 calls for help to be resolved.

“With more than 100,000 pets still killed in pounds and shelters in Australia every year, it’s heartening to see that pet lovers who enjoy a nice glass of wine can also be supporting a future where every pet is safe, respected and loved,” she said.


The 375 ml bottles of wine are available exclusively through Dan Murphy’s and BWS.