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Netflix Issues Danger Warning For The 'Bird Box Challenge'

2019 Is coming in hot and heavy with the viral trends, and we aren’t even a week in.

The post-apocalyptic Netflix original dropped on Boxing Day, seeing millions of views in the first week.

Sandra Bullock (icon and legend) plays a mother wearing a blindfold to avoid seeing a mysterious force that causes people to commit suicide, as she tries to save her children by leading them through dangerous terrain.

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Danger is ahead. #BirdBox

A post shared by Bird Box (@birdboxmovie) on

The film inspired viewers to take on the #BirdBoxChallenge, taking on everyday tasks blindfolded. Naturally, it didn’t take long to go too far with people ending up running into moving traffic

After the challenge went viral, Netflix issued a warning to viewers about the Bird Box Challenge.

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“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix tweeted.

“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

C’mon guys, be cool.

Gold 104.3 Melbourne