If you’ve started noticing Netflix ads, you’re not alone.

Netflix has started playing ads in between its show’s episodes.

“We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,” it said in a statement.

Netflix also said viewers can skip the ad.

“It is important to note that a member is able to skip a video preview at any time if they are not interested,” the company added.

The online-streaming service said all ads should have a skip button, but some people have said the widget never appeared.


Good news though! You can still opt out if ads aren’t your thing.

Just head to Netflix.com/DoNotTest

Netflix said the ads users are seeing are only part of a test and are not guaranteed to become a Netflix staple, so there’s no need to get your dick in a twist.

In a statement, Netflix revealed that the ads will only show up while watching Netflix originals.