As a member of KISS, Paul Stanley has reaped the benefits of the band’s voracious penchant for selling branded items, and now the singer/guitarist is set to launch his own lifestyle brand company. 

The Rock and Roll Hall of Famer has teamed with the Epic Rights marketing company to create the Paul Stanley: Royals & Rebels brand, which will be introduced next month at the Licensing Expo trade event in Las Vegas.

Among the various products expected to be included in the Royals & Rebels brand are men’s clothing and accessories, food, alcoholic beverages, footwear, cookware, home furnishing items and much more.  Branded items are expected to be available at various retail outlets by the fall of 2016.

“Over the years, [Epic Rights CEO] Dell [Furano] and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with Rock & Brews and my paintings,” says Stanley in a statement.  “I am excited to watch Dell and Epic Rights’ great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come.”

Furano, meanwhile, calls Stanley “the definitive rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry.”

Stanley and KISS launch a European tour this Saturday, May 30, with a headlining performance at the Rockavaria Festival in Munich. 

They tour Australia this October, tickets through Ticketek. Visit to check out the band’s full itinerary.

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