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David Jones Have Announced Something Actually Incredible

Good news! David Jones is planned to unveil a brand new loyalty card program!

Although details on the program have been kept quiet by the department store, It’s expected to be unlike anything you’ve seen before! 

Retail analyst Geoff Dart said David Jones would be likely to look beyond a simple “cash back” equation to “a more intelligent way of engaging with the customer” in keeping with its premium brand position. 

“When it comes to loyalty cards, you need to give consumers a reason to come back,” Mr Dart told 

“My expectation of a David Jones offer would be to embrace their customers and find out more about what they buy, why they buy it and where they buy it from — and what expectations they have that aren’t being met ... So, special showings, first look at new releases, fashion shows. Making it exciting and tempting.”

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