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Amazon Australia Has Officially Launched & You Need To Know

It’s the moment we’ve all been waiting for - Amazon Australia is FINALLY here, which means you can officially start your Christmas shopping today.

So, what’s the verdict? It was a mysterious beast, Amazon Australia, set to upset a lot of retailers, such as JB-HIFI and Toys ‘R’ Us. Unfortunately for them, Amazon may have achieved just that.

Upon looking through the site, you’ll see that the categories are laid out easily enough; electronics, beauty, toys & games, clothes and e-readers - funnily enough - take out the top line, and within them, lies a fairly moderate range of items, only likely to grow larger over time.

What draws me to Amazon overseas is the unique, more obscure items you can’t get at typical stores; think heat-up unicorn slippers, outrageous adult-only card games, unique, NICHE gifts - something that seems to be missing from the Australian counterpart at this time.

What about the prices?

Yeah, moderate. I don’t see huge price drops, but maybe that’s just me.

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One thing that I did like was the free delivery on some items, like the Inflatable Bubble Soccer Ball - that’s a welcome change for online shopping.

Some items are also only available for pre-order, like this cool tree swing.

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However, some items you get told how many are left, like with this Trunki Frieda Cow Trunki Ride On Suitcase, where I’m told there’s only one left.

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Will I be hooked on Amazon this minute?

No, not yet - but I have no doubt it will come as they acquire more brands and more niche products I can’t get at my local shopping centre.

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