This Ultimate Hipster Fail Has Us In Stitches
A hipster who was upset at a mag for using a photo of him to imply all hipsters look the same has discovered that the picture was of a completely different hipster.
In February, MIT Technology Review published a research paper which, essentially, was about how hipsters can end up looking alike.
The article also included a stock image of a standard millennial dude wearing a flanno and a beanie.
A few days later, the MIT journal's editor-in-chief, Gideon Lichfield, tweeted about what happened after publishing the paper…
A few days ago we ran a piece in @techreview about some research purporting to explain the "hipster effect"—the fact that nonconformists often end up nonconforming in the same way. We used a stock Getty photo of a hipster-ish-looking man. https://t.co/8LB6qLSmgS— Gideon Lichfield (@glichfield) March 6, 2019
We promptly got a furious email from a man who said he was the guy in the photo. He accused us of slandering him, presumably by implying he was a hipster, and of using the pic without his permission. (He wasn't too complimentary about the story, either.)— Gideon Lichfield (@glichfield) March 6, 2019
Now, as far as I know, calling someone a hipster isn’t slander, no matter how much they may hate it. Still, we would never use a picture without the proper license or model release. So we checked the license. https://t.co/uFPXXNlEid— Gideon Lichfield (@glichfield) March 6, 2019
Lichfield went on to say that the image indeed had restrictions, such as if it was used “in connection with a subject that would be unflattering or unduly controversial to a reasonable person (for example, sexually transmitted diseases)”, you should make it clear that the person is a model.
We weren’t implying that the model had an STD, only that he was a hipster. We didn't think this met the definition of “unflattering or unduly controversial.” But we thought of swapping it out for a different picture anyway, because, you know, who needs the hassle?— Gideon Lichfield (@glichfield) March 6, 2019
And he’s right, it would’ve been easier just to swap out the pic, but the journal’s creative director said “over my dead body”
But Eric Mongeon, @techreview's fearless creative director, said, "Over my dead body are we taking down a perfectly good image because some dude doesn't like being called a hipster." Or words to that effect.— Gideon Lichfield (@glichfield) March 6, 2019
Eric contacted Getty Images. Getty looked in their archive for the model release. And came back to us with the surprising news: the model's name wasn't the name of our angry hipster-hater.— Gideon Lichfield (@glichfield) March 6, 2019
In other words, the guy who'd threatened to sue us for misusing his image wasn't the one in the photo. He'd misidentified himself.— Gideon Lichfield (@glichfield) March 6, 2019
All of which just proves the story we ran: Hipsters look so much alike that they can’t even tell themselves apart from each other. /ENDS